Why Today's Saran Wrap Is Less Sticky

Ever wondered why Saran Wrap is dissimilar today than it used to be? Turns out, there's a pretty good reason why the kitchen staple lost some of its stick.

A bunch of grapes on a styrofoam tray covered in saran wrap on a wooden table

Shutterstock / Africa Studio

In 1953, Saran Wrap appeared in stores equally the first and only material for storing nutrient that could keep food fresh, block odors and withstand extreme temperature changes. Information technology was too an extremely glutinous motion picture, often green in color, that kitchens across America would come up to know and love. If you grew upwardly during that fourth dimension, you probably remember peeking at Christmas cookies veiled beneath a film of green plastic, veggie trays trapped in gauzy wrapping and leftovers mummified in clear casing. Just did you notice that the Saran Wrap we have today is not the same?

Is it really different?

Since 2004, Saran Wrap has been clear, far less sticky, and a piddling less effective—it can't withstand loftier heat levels or repel harsh smells—compared to the original product. People still purchase it, simply nosotros've heard grumbles. The new wrap just isn't every bit good as the quondam wrap. We had to wonder: Why bother making this alter in the first place?

The answer didn't go far until 2015, over 10 years later the Saran Wrap formula was updated. SC Johnson, the visitor that has endemic Saran Wrap since 1998, shared the story in a Harvard Business concern Review article. Once we heard the real story, we were immediately behind it. Spoiler alert: The Saran Wrap of today might be slightly less viscid, but information technology's a thousand times better for the planet. (Desire to relieve the planet at habitation? Effort these tips.)

Here'south why Saran lost (some of) its stick

CEO Fisk Johnson wrote that Saran Wrap'southward original formula independent polyvinylidene chloride (PVDC), which may have released toxic chemicals when consumers threw information technology in the trash and sent it to incinerators for disposal. On its own, the company decided to change the formula to remove the chemical-knowing that sales would suffer. "In one case nosotros learned about the possible toxic chemicals PVDC emitted from landfills, nosotros never really considered retaining the original formulation," Johnson told a local newspaper. "Doing the right matter for customers is always the correct matter for the states."

This wasn't the beginning time the company did something like that, either. In 2007, SC Johnson traded its Windex bottle for a version that weighed less, saving 1 million pounds of waste material per yr. In 2011, it switched Pledge to an droplets that worked with compressed air instead of chemicals, eliminating 6 million pounds of toxic compounds from the atmosphere annually. All these changes have sprouted from a 2001 hope to meliorate sustainability.

So what if today'south Saran Wrap isn't as viscid? Nosotros don't care. In fact, we recall information technology'southward pretty cool that SC Johnson decided to make a modify for the skillful of the planet. And the new formula works just fine for keeping our leftovers safe and fresh.

Got leftovers nether wraps at dwelling? Apply them up with these recipes.

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Source: https://www.tasteofhome.com/article/why-todays-saran-wrap-is-less-sticky/

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